The 10 Best CRMs for Hotels in 2023

Vacations are usually periods of rest and satisfaction for people, although for tourism companies, high seasons represent an increase in interactions with clients and prospects, which generates a large amount of work.

Therefore, in this article we will address the importance of having technological tools, such as a CRM, to improve your marketing processes, the management of your communications, the management of your contacts, customer service, among others. Let’s get started!

A Customer Relationship Management dedicated to hotels is a customer relationship system that allows the interaction between customers and users to be constantly improved, while generating greater loyalty with customers in the tourism sector.

Although dealing with customers is essential for all companies, in the hotel sector it becomes the touchstone that can lead to success or failure.

Regardless of the destination or origin of the tourist, the search for lodging or lodging can mark the beginning of a business relationship. To achieve the much-desired closing of the sale (which in the hotel sector is consolidated with a reservation) it is important to provide the client with the information they need according to their own sales cycle.

Generally, the client makes a casual contact to find out about the offers, costs and availability dates at the hotel. To do this, it is essential to have a website with updated information, landing pages with frequently asked questions, services and reservations.

In addition, some interactions are necessary through chatbots, sending emails with discounts and seasonal promotions. Maintaining adequate records of all these actions is essential to ensure success in each reservation.

Carrying out this process manually is very complicated, in addition to being prone to a large number of errors. Although this procedure has been previously carried out with the help of spreadsheets, currently the use of a hotel CRM is presented as the most recommended option.

In this regard, the digital solutions market offers several alternatives, which is why we have made a ranking of the 10 best CRMs for hotels in 2023. We hope it will be of great help in your process of incorporating technologies for your hotel business.

1. HubSpot

Price: free

 Spanish Language

HubSpot’s hotel CRM is a comprehensive contact management tool, available for free in Spanish. This specialized CRM allows you to keep track of customer interactions at all stages of the customer journey, which makes this technological solution a great ally in the hotel industry. Among its most popular features are:

• Identification of prospects and contacts
• Sales communications management
• Execution of marketing campaigns
• Service-oriented approach and customer experience

We cannot doubt the advantages that a CRM offers to any organization. Fortunately, the specialized hotel version of HubSpot is a great option to improve the relationship between clients and companies in this sector.

2.  Little Hotelier

Price: 119 USD monthly

 Spanish Language

This is an option available in Spanish with a monthly cost of 119 USD, although it also has a free version. With it you can manage room reservations, billing and even room cleaning.

It is a good alternative to manage a hotel. Although it is not exactly a CRM, direct booking options – through the use of applications and websites – offer faster management. For this reason, we recommend combining this tool in conjunction with a hotel CRM, like the ones you will find on this list.

3.Efficy _

Price: between 20 to 100 USD monthly

 Spanish Language

As a third option we present Efficy, available in Spanish and with different payment options according to the number of users and functionalities, ranging from 20 USD to 100 USD per month.

Efficy focuses on the management of digital marketing actions, so you can carry out activities such as contact management, customer segmentation and event management from its platform.

4. Amara

Price: based on quote

 Spanish Language

This option is available in Spanish and its cost depends on a direct quote. Amara offers marketing engineering services and has a great understanding of what a CRM for the tourism sector needs to work.

It also has a wide variety of academic resources and blog articles to help you delve deeper and learn more about the needs and characteristics of an economic sector as important as tourism.

5. Hotelinking

Price: according to quote

 Spanish Language

Hotelinking is a platform to run hotel marketing campaigns, available in Spanish. Its cost is calculated depending on the attributes of each hotel, such as property type, number of rooms and the region where it is located.

You can request a demo for free for a short period. With it you can experiment with the use of personalized campaigns, automate processes such as check-in and provide appropriate follow-up to your visitors.

6. Noray

Price: based on quote

 Spanish Language

Noray is one of the platforms with the longest time in the hotel management field, with more than 40 years of experience. Its platform includes the management of an effective CRM, available in Spanish, whose monthly fee is established through a personalized quote.

Noray CRM allows you to know, understand, segment and retain customers, manage contacts and carry out marketing campaigns in a simple way.

7. Freshworks

Price: between 15 and 69 USD per month

 Spanish Language

It is a CRM management platform in Spanish with costs ranging from 15 USD to 69 USD per month.

This platform is ideal for good account and contact management through its technological solutions. This way you can accelerate the growth of your hotel business, without the need to have prior knowledge of computer systems.

8. Whaticket

Price: Between 49 and 109 USD per month

 Spanish Language

Whaticket is one of the best CRM platforms you can find, it is available in Spanish and offers two rate plans of 49 USD and 109 USD. 

The most outstanding thing about this platform is the integration it maintains with WhatsApp, Facebook Messenger and Instagram (in its Pro plan), with which you will be able to attract a greater number of clients.

9. AllAccommodation

Price: according to quote

 Spanish Language

This hotel CRM is essential to improve hotel reservations. It is available in Spanish through two payment packages, Lite and Full, whose costs must be requested through a quote.

This CRM allows you to manage reservations, keep a guest history, manage queries and generate alerts. It has integrations with Facebook, WhatsApp and Instagram.

10. PXSOL

Price: between 57 and 351 USD per month

 Spanish Language

Finally, PXSOL offers a CRM in Spanish dedicated to the hotel sector in various plans, ranging from 57 USD to 351 USD per month.

Its management is specialized in hotels, so you can create email marketing campaigns, automate your responses and follow up on each query from your guests, with the certainty of being in the right environment.

Now that you know the advantages of implementing a CRM in your hotel , all that remains is to make the decision that best suits your business and your budget. To do this, consider the functions, costs and service offered by these platforms, so you can choose the best option for your company.